Campany data

Ninbenichi Co.,Ltd

Business details and awards: We produce whitebait products in Oarai-town in Ibaraki Prefecture. We are able to catch fresh, good quality young sardines in Oarai-town by using dragnet fishing boats. We have found the right temperature to boil in a pot, the perfect amount of salt, and the appropriate level of dryness to bring out the umami of the whitebait itself.
We supply our products not only to wholesale markets and trading companies, but also to our own stores, local souvenir shops, and restaurants.
We work hard to offer delicious products that will bring you all smile by utilizing very fresh ingredients.

Small dried sardines with Japanese Sansho Pepper
Our 'Oarai Shirasu', white bait from Oarai, Ibaraki, is mixed with local soy sauce 'Niemon' from the Kurosawa Soy Sauce Shop and local 'Umakuchi' sake from the Tsukinoi Shuzoten Brewery in Oarai. ‘Umakuchi’ refers to sake which is particularly rich and flavourful. These ingredients are mixed until they reach a fluffy texture and then sprinkled with Japanese pepper. The spiciness of the Japanese pepper somewhat numbs the tongue, and the depth of the soy sauce intertwine perfectly to create a Chirimen Sansho, a popular side dish of Japanese pepper and sardines. This pairs very well with sake.
Sheet of dried sardines
It is a high-class delicacy with a delicious flavor and aroma of dried raw sardines. Fresh ingredients are used. Flavor and aroma of the material.

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